Ellie Leftley

Hart Square rebrand and implementation of new website

Hart Square is an independent technology consultancy operating exclusively in the non-profit sector. I was tasked with creating a content calendar for the organisation with the aims to build brand awareness, become established as a thought leader in the sector and to increase traffic to the website.

Aim

To establish a strong and cohesive brand identity and implement the new brand in the development of a new company website.

My Role

Project Lead

Key responsibilities included:

Collaborated with internal and external stakeholders to align on brand vision and implementation.
Reviewed and refined rebrand designs to ensure consistency and effectiveness.
Created collateral to implement the new brand identity across all company materials.
Managed project timelines to ensure successful and timely execution.

Deliverables

Established a new brand logo to reflect company values and vision.
Implemented a new style guide across all company collateral to maintain brand consistency.
Successfully launched a new website aligned with the refreshed brand identity.

This project demonstrates my ability to lead branding initiatives, oversee design implementation, and ensure a seamless transition across digital and physical platforms. The successful rebrand strengthened Hart Square's market presence and improved user engagement through a well-executed website redesign.